An NBER Conference on the Economics of Digitization took place at Stanford University on March 8, 2013. NBER Research Associates Shane Greenstein of Northwestern University's Kellogg School of Management, Josh Lerner of the Harvard Business School, and Scott Stern of MIT's Sloan School of Management organized the meeting. These papers were discussed:
Miguel Godinho de Matos, Pedro Ferreira, Rahul Telang, and Michael Smith, Carnegie Mellon University, "The Impact of Popularity on the Sales of Movies in Video-on-Demand: a Randomized Experiment"
Ruben Enikolopov, Maria Petrova, and Konstantin Sonin, New Economic School, "Do Political Blogs Matter? Corruption in State-controlled Companies, Blog Postings, and DDoS Attacks"
Garrett Johnson, Northwestern University, and Randall Lewis and David Reiley, Jr., Google, Inc., "Location, Location, Location: Proximity and Repetition Increase Effectiveness of Display Ads in Controlled Experiments"
Tom Blake and Steven Tadelis, eBay Research Labs, and Chris Nosko, University of Chicago, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment"
Joel Waldfogel, University of Minnesota and NBER, and Imke Reimers, University of Minnesota, "Storming the Gatekeepers: Digital Disintermediation in the Market for Books"
Peter DiCola, Northwestern University, "Money from Music: Survey Evidence on Musicians' Revenue and Lessons about Copyright Incentives"
Avi Goldfarb and Brian Silverman, University of Toronto; Ryan McDevitt, University of Rochester; and Sampsa Samila, National University of Singapore, "The Effect of Social Interaction on Economic Transactions: An Embarrassment of Niches?"