NBER Papers in JEL Code M3: Business Administration and Business Economics • Marketing • Accounting • Personnel Economics - Marketing and Advertising
| 2022 | ||
| w29896 |
Marc J. Hetherington Steven H. Greene Timothy J. Ryan Rahsaan D. Maxwell Steven Tadelis |
Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment |
| 2021 | ||
| w29462 |
Bradley Shapiro |
Depression and Shopping Behavior |
| w29025 |
Jack R. Porter Mark Shepard Sophie Calder-Wang |
Unobserved Heterogeneity, State Dependence, and Health Plan Choices |
| w28639 |
Zachary Metzman Roberto Rigobon |
The Pricing Strategies of Online Grocery Retailers |
| w28618 |
Jean-Pierre H. Dubé Joonhwi Joo |
Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry |
| 2020 | ||
| w28161 |
Ernst R. Berndt |
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real? |
| w27695 |
You Suk Kim |
Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces |
| w27684 |
Günter J. Hitsch Anna Tuchman |
Generalizable and Robust TV Advertising Effects |
| w27649 |
Yi Qian |
Latent Estimation of Piracy Quality and its Effect on Revenues and Distribution: The Case of Motion Pictures |
| w27349 |
Bradley T. Shapiro Jihong Song |
How and When to Use the Political Cycle to Identify Advertising Effects |
| w27042 |
Catherine Tucker |
Which Retail Outlets Generate the Most Physical Interactions? |
| w26795 |
Ali Hortaçsu Joonhwi Joo |
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares |
| w26782 |
Julia Cagé Michael Sinkinson |
Media Competition and News Diets |
| w26646 |
Roberto Rigobon |
Quantum Prices |
| 2019 | ||
| w26304 |
|
The Impacts of Managerial Autonomy on Firm Outcomes |
| w26217 |
Jean-Pierre H. Dubé Günter J. Hitsch Peter E. Rossi |
State-Dependent Demand Estimation with Initial Conditions Correction |
| w26109 |
Adi Sunderam |
Using Models to Persuade |
| w25843 |
Drew M. Johnston Theresa Kuchler Johannes Stroebel Arlene Wong |
Peer Effects in Product Adoption |
| w25718 |
Stefan Hunt Christopher Palmer Redis Zaliauskas |
Testing the Effectiveness of Consumer Financial Disclosure: Experimental Evidence from Savings Accounts |
| w25668 |
Taylor D. Nadauld Christopher Palmer |
Monthly Payment Targeting and the Demand for Maturity |
| 2018 | ||
| w25215 |
|
Microeconometric Models of Consumer Demand |
| w25214 |
Jean-Pierre H. Dubé Robert E. Sanders |
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test |
| w25067 |
Robert Zeithammer John W. Payne |
The Pivotal Role of Fairness: Which Consumers Like Annuities? |
| w25056 |
Hongxun Ruan Yanhao Wei |
Marketing Mutual Funds |
| w25038 |
Nathan Goldschlag Amanda Fila Nikolas Zolas |
An Anatomy of U.S. Firms Seeking Trademark Registration |
| w24974 |
Mariana Gerstenblüth Patricia Triunfo |
Smokers' Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking |
| w24820 |
Nicholas W. Papageorge Shaiza Qayyum |
Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment |
| w24794 |
Anthony Priolo |
How Do Firms Build Market Share? |
| w24542 |
Umit G. Gurun |
Buying the Verdict |
| w24437 |
Raymond Fisman Brian McManus |
Does Cheap Talk Affect Market Outcomes? Evidence from eBay |
| 2017 | ||
| w23996 |
Matthew Gentzkow |
Uniform Pricing in US Retail Chains |
| w23962 |
Maris Goldmanis Antonio Penta |
Marketing Agencies and Collusive Bidding in Online Ad Auctions |
| w23940 |
Ruben Durante Brian Knight Ananya Sen |
Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls |
| w23817 |
Florian Scheuer |
Signaling to Experts |
| w23775 |
Sanjog Misra |
Personalized Pricing and Consumer Welfare |
| w23495 |
Rebecca Taylor Sofia Villas-Boas |
Willingness to Pay for Low Water Footprint Food Choices During Drought |
| w23299 |
Yaniv Dover Dina Mayzlin |
Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond |
| 2016 | ||
| w22691 |
Jean-Pierre H. Dubé |
The Formation of Consumer Brand Preferences |
| w22596 |
Catherine Tucker |
Seeding the S-Curve? The Role of Early Adopters in Diffusion |
| w22403 |
Changcheng Song |
Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions? |
| w22067 |
Zheng Fang Nathan Fong Xueming Luo |
Competitive Price Targeting with Smartphone Coupons |
| 2015 | ||
| w21475 |
Xueming Luo Zheng Fang |
Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment |
| 2014 | ||
| w20171 |
Steven Tadelis Chris Nosko |
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment |
| w19838 |
Eric Chyn Justine Hastings |
Advertising and Environmental Stewardship: Evidence from the BP Oil Spill |
| w19794 |
Dean R. Lillard |
Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion |
| 2013 | ||
| w19592 |
Dhaval M. Dave |
Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence |
| w19586 |
Hui Xie |
Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases |
| w19520 |
Justin M. Rao David H. Reiley |
Measuring the Effects of Advertising: The Digital Frontier |
| w19350 |
Benjamin A. Malin Emi Nakamura Duncan Simester Jón Steinsson |
Informational Rigidities and the Stickiness of Temporary Sales |
| w19150 |
Michael D. Smith Rahul Telang |
Piracy and Copyright Enforcement Mechanisms |
| w19076 |
Nicola Gennaioli Andrei Shleifer |
Competition for Attention |
| w18863 |
Rosemary Avery Matthew Eisenberg |
The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products |
| w18830 |
|
Effects of Pharmaceutical Promotion: A Review and Assessment |
| 2012 | ||
| w18393 |
Günter J. Hitsch Pranav Jindal |
The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption |
| w18241 |
Florian Ederer Bruno Ferman Noam Yuchtman |
Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment |
| w18003 |
Henry Saffer |
Demand for Smokeless Tobacco: Role of Magazine Advertising |
| 2011 | ||
| w17436 |
Emir Kamenica |
Competition in Persuasion |
| w17046 |
Christopher R. Knittel |
Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less |
| 2010 | ||
| w15975 |
|
Persuasion and empathy in salesperson-customer interactions |
| 2009 | ||
| w15614 |
Raymond Fisman Brian McManus |
Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace |
| w15540 |
Matthew Gentzkow |
Bayesian Persuasion |
| w15253 |
Glenn Ellison |
Position Auctions with Consumer Search |
| w14912 |
Günter J. Hitsch Peter E. Rossi |
State Dependence and Alternative Explanations for Consumer Inertia |
| 2008 | ||
| w14345 |
Ernst R. Berndt James C. Davis Alvin J. Silk |
Economic Factors Underlying the Unbundling of Advertising Agency Services |
| w14214 |
|
Market Penetration Costs and the New Consumers Margin in International Trade |
| w14012 |
Annamaria Lusardi |
Explaining International Differences in Entrepreneurship: The Role of Individual Characteristics and Regulatory Constraints |
| w13788 |
Aparna Das Benjamin Edelman Ioannis Giotis Kurtis Heimerl Anna R. Karlin Claire Mathieu Michael Schwarz |
On Best-Response Bidding in GSP Auctions |
| 2007 | ||
| w13420 |
|
Psychology and Economics: Evidence from the Field |
| 2006 | ||
| w12756 |
Ernst R. Berndt Alvin Silk |
Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test |
| w12720 |
Joshua Schwartzstein Andrei Shleifer |
Coarse Thinking and Persuasion |
| w12338 |
John A. List |
Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment |
| w11927 |
Marc T. Law |
The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era |
| 2005 | ||
| w11838 |
Andrei Shleifer |
Persuasion in Finance |
| w11515 |
Fiona Scott Morton Jorge Silva-Risso |
How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data |
| 2003 | ||
| w9721 |
|
A Model of Add-on Pricing |
| 2000 | ||
| w7712 |
Florian Zettelmeyer |
The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining |
| 1994 | ||
| w4708 |
|
Alcohol Advertising and Motor Vehicle Fatalities |
Generated on Sun Apr 24 00:00:03 2022